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July 1, 2010
Posted: 2229 GMT
Nike's colorful new boots have been conspicuous at the World Cup in  South Africa. (AFP/Getty)

Nike's colorful new boots have been conspicuous at the World Cup in South Africa. (AFP/Getty)

London, England (CNN) – With the sheer number of Nike ticks seen on the clothes and the shoes of the footballers, you could be forgiven for thinking the American sportswear giant is an official corporate sponsor of this year’s World Cup in South Africa.

Of course, it’s Adidas and the famed three stripes that are supposed to catch the eye. It’s the German company's ball that's being used for all matches, and its name that appears on the boarding, along with some of the kits of teams such as Spain, Germany, France and Argentina (spare a thought for Nike-owned Umbro, which supplies England).

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Filed under: Business •Quest Means Business


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Dave Dawson   July 6th, 2010 5:17 pm ET

AUSTERITY measures globally now slow the sales of expensive brand names regardless of their influence.
When every penny & every red cent must be made to count, expensive brand names get replaced with cheap brand names like George@Asda etc., etc.

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