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September 9, 2010
Posted: 1537 GMT

Check out more about the changing tends on iTunes tonight on Quest Means Business at 2000 CET.
iTunes is called that because it's about music downloads ... or is it?

By Max Foster

You can also download apps from iTunes, and the analysts Aysmco says app downloads may soon overtake music downloads. By the end of the year, music and app downloads are likely to be balanced at 13 billion each, a month. The App Store has reached this point twice as quickly as the music store, so you can only imagine where this business is heading. Steve Jobs has predicted the App Store is going to be a billion-dollar marketplace, but even that may be looking conservative at current rates.

Jobs has now taken the bold move of opening up the Apps Store to other suppliers, albeit under pressure from developers. Those developers can now use software from Apple rivals to build apps for Apple products (iPhones, iPads, etc) and sell them through iTunes.

With a wider offer, the App Store will be an even bigger marketplace, and probably and even bigger business. Maybe time for an iTunes rebrand? 'iApps' work for you?

Leave us your thoughts in the comments section, join us on Facebook or Tweet Richard your thoughts to @RichardQuest. Be clever and we just might use your response in the show!

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Filed under: Business •Quest Means Business

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Luke   September 9th, 2010 5:44 pm ET

The name is so well established; I'm not sure most people consciously recognize the 'tune' part. Most companies would recognize this and stick with it, but Apple has a history of updating names (Apple, Inc; iOS), and I can see them doing the same with iTunes in the coming years.

mike   September 9th, 2010 8:03 pm ET

more teens like playing with apps now then downloading music they have the music they want so why download more righ?

Oaticus Lee   September 9th, 2010 9:17 pm ET

I don't think re-branding is necessary. It would be redundant to have 2 separate "iStores" when one already work so well. Movies and TV shows on the other hand needs more exposure.

PV Beley   September 10th, 2010 1:13 am ET

I think the move will ensure their dominance in the 2 product categories they control: smartphone and tablet. Opening their apps store will encourage developers of android apps to develop for Apple which has a generous and money-ed following.

Marcel   September 14th, 2010 11:43 am ET

I really believe, that with this was very good business move from Jobs.(opening their apps store) Before you had to ask yourself who will take the lead on the market on the long run Google or Apple. But now I think Jobs made sure that Apple will stay a step ahead the competitors... Smart guy! 🙂

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